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Facebook Fan Page Wall

Facebook Fan Page Wall

By on Dec 15, 2011 in Facebook, Social Media | 0 comments

A few weeks ago, Facebook changed the way uses can interact with fan pages. Previously a visitor had to LIKE your page before they could make a comment or post on your fan page wall.  Now visitors can share comments and posts without having to LIKE your fan page first. Though we all love to have our number of LIKES increasing, this change gives users more flexibility.  I know that on occasion I have found a fan page but have hesitated to LIKE it.  Basically, I want to kick around the content a bit more before giving it my endorsement. This change means that instead of putting all your focus  on getting more likes, you need to focus on increasing the number of times each piece of content is shared (liked or commented on). Each of your updates needs to inspire your visitors and fans to share your content with their Facebook networks. How do you do increase shares?   By posting content that is interesting and/or valuable to your visitors.  ...

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Setting Up A Fan Page

By on Mar 25, 2010 in Facebook | 0 comments

Setting up a Fan Page on Facebook is easy … but only after you spend hours ripping your hair out to figure out where the add a page panel is! Here’s the step-by-step setup process: 1. Log into your Facebook Account (your Profile) 2. Click on HOME 3. On the right hand menu, click on “Ads and Pages.” If you can’t find it … try clicking on “More.” If you still can’t find it, go to the very bottom of your page and click on “Advertising” 4. Now depending on how you got there, you are going to see one of the following two screens. Click on PAGES 5. FINALLY! Click on Create Page 6. Almost done: #1 Choose a category. Don’t worry too much about this, just pick the one you think is the best fit. #2 Enter the NAME of your Fan Page. If you are Tom Cruise, enter Tom Cruise. If this is a business page enter the name of your business. If you are promoting a book, enter the name of your book. You can’t change this once it’s up, so spend a few seconds deciding what would serve you the best. #3 If you want to spend some time building your page before you reveal it, check this box. You can publish at any time in the future with the click of the “publish” button. It’s actually a good idea to read the FINE PRINT so that you are not breaking the rules. Facebook will remove your page if you do not follow their terms and conditions. A brief overview of the rules can be found in Profiles, Fan Pages and Groups #4 Click on CREATE PAGE and ta da … you are done. Your next steps will be determining what restrictions (if any) you want to place on your Fan Page, filling out the information panels and creating some “stuff” for your...

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Profiles, Fan Pages and Groups

By on Mar 25, 2010 in Facebook | 0 comments

One of the challenges with Facebook is understanding the differences between the three main ways of connecting with an audience. Once you understand the differences, then develop a strategy for using the various elements to build relationships and market your business. Facebook Profile Facebook Page (Fan Page) Facebook Group 1. Facebook Profile = Friends Your first step is to create a Facebook PROFILE. You automatically get a profile when you open a Facebook account. This account MUST be in your own name. Profiles are for REAL people and you must use your real name. You are not allowed to use pseudonyms or business names nor are you allowed to set up an account for your cat, dog, gerbil or elephant. You are not allowed to use your Facebook Profile for “commercial purposes.” You are allowed to have up to 5000 FRIENDS. You can invite other Facebook users to join as a friend, or they can offer to be your friend. You must ADD friends to your network, they cannot join your list without your permission. 2. Facebook Pages = Fans Facebook “pages” are also called Fan Pages, because instead of “friends” you have “fans.” This is where you set up your business, your pseudonym or celebrity profile if you are famous or even somewhat famous. You CAN set up more than one Fan Page. You are only allowed to set up a page for something you OWN or have the rights to. For example, you cannot set up a Fan Page for Tom Cruise, unless you ARE Tom Cruise. You cannot set up a page for ipod unless you are Apple. You cannot set up a page for your cat, dog, gerbil or elephant … unless they are a celebrity of some kind. The inner workings of a Fan page is very similar to your profile page. A Fan Page can have an unlimited number of Fans. There is no direct messaging ability. Though you can send notifications, most people never check their notifications, so why waste your time! Fans can just join, it is not necessary to accept them. The good news is that you CAN block anyone who is an annoyance. 3. Facebook Group = Members You...

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