Social Media

Marketing Success with Social Media

Marketing Success with Social Media

By on Sep 12, 2012 in Marketing, Social Media | 0 comments

I had the pleasure of chatting with Halit Bozdogan who is an online marketer  for Appliances Online.   When he told me of the extraordinary success of their Facebook Business  page … I asked him to tell the story of their success with using  social media for customer communication. A bit of a confession here … I actually was expecting a gross exaggeration, so I was actually flabbergasted to see the success of their Facebook marketing … after all we’re talking about an online appliance retailer here!  They not only have hundreds of thousands of Facebook fans … but these fans are raving fans who are actively participating on the page.   Check out their Facebook following at  facebook.com/AppliancesOnline I constantly have some clients telling me about how boring their business is and asking why would anyone be interested in their businesses Facebook page.  Now all I have to do is tell everyone to go and take a look at how a company managed to create conversations around washers, dryers and stoves.  If  THEY can do it … with a little thought, so can YOU! I will be trying to convince Halit to do an interview with me, in the hope of prying more details about their Facebook campaign from him!     Social Media. It may sound like a buzz word to many people but it really is an effective form of communication that businesses need to get behind. The influence of social media cannot be underestimated, as the rapid increase in smartphones and tablets gives us near instantaneous access to information and news. The very concept of social media is permanently ingrained into us when you realise: There are almost 6 billion mobile phone users on the planet. That’s almost 90% of the entire world’s population with the potential for mass communication. 1 in every 9 people utilise Facebook in some way. 700 billion minutes every month spent on Facebook worldwide 30 billion pieces of content shared on Facebook each month 190 million messages (tweets) over Twitter daily YouTube has 92 billion page views every month with 2.9 billion hours spent on the site per month As you can see, Social Media in a resource that can really benefit....

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Black Hat SEO Tactics Misfire

By on Mar 14, 2012 in Business Tactics, SEO, Twitter | 0 comments

“Search engine spammers rarely prosper. Sooner or later, they get caught. And when they do, it’s almost never pretty.” Read more   One of my clients — Mike Averbach of Averbach Mortgages has been targeted by several competitors using Black Hat SEO Tactics. The reason they are targeting him is because Averbach Mortgages is one of Vancouver’s top mortgage brokerage firms and has many of the top keyword rankings for the Vancouver and surrounding areas. The tactics have misfired, because Averbach consistently monitors his top Google rankings.  A few days ago when he searched his own name, he found that a competitor was using “Mike Averbach” and several other terms as tags in his blog.  The result was that the competitor’s name showed up linked to Mike’s name on page two of the Google rankings. A second competitor has used Mike’s name and company name as keywords that are triggering Google paid ads. The first black hat tactic is actually illegal in most US states and has been the focus of some very high profile legal cases. In Canada, civil law suits are quite different matter and since I’m not a lawyer I will “decline to comment.” Illegal or not, using a competitor’s personal name  or company name in tags or keyword metatags shows a lack of moral fiber.  Attempting to steal a competitor’s hard earned traffic is simply a NO NO. If you have found a competitor trying to steal YOUR traffic … what can you do? 1.  Write a “cease and desist” letter.  Sure you can send an email, but sending a hard copy is a good idea and registering your letter is an even better idea. 2. If you belong to a professional organization, let them know what is happening. They will probably get their ethics committee or board involved.  This may involve an investigation and censure. 3.  If that doesn’t produce results, get your lawyer to write a follow-up letter.  This will probably do the trick by scaring the pants off the offender. 4.  Your final recourse is a law suit.   What has Mike done?  Read Broker alleges espionage on the web.   There are NO good reasons to use Black Hat SEO techniques. ...

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How To Find and Follow Someone on Twitter

By on Feb 15, 2012 in Social Media | 0 comments

Got this question from a client today. Since it is a common question from new twitter users, I thought I’d share. “How do I find and follow someone on twitter?” 1. Go to your twitter account: http://twitter.com/your-twitter-name 2. Log in: user: your-twitter-name Pass: your-twitter-password IF you know the name of the twitter account: 1. Visit the page of the account (person) you want to follow: http://twitter.com/xxxxxxx xxxxxxx is the account (persons) name. 2. At the top of the account page is the account name and photo/logo/avatar …. right under that is a button labeled “Follow.” Click on Follow. IF you do not know the name of the account, you can try searching for it. Here are three ways to search: Use Twitters “Find People” Search 1. At the top of every twitter account is a menu bar. Look for “Find People” 2. Enter the name of whom ever you are looking for. Use the Twitter Search Engine: ** Note, I don’t think the twitter search engine is as good as it could be! 1. Go to http://search.twitter.com 2. Enter the name of the person you are searching for. 3. If the account comes up in the search results … click on it and then click on “follow” Use Google: 1. Go to google.com 2. Search for: First name + Last name + twitter i.e. Melanie Rockett...

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Why You Should Join Google+

Why You Should Join Google+

By on Feb 12, 2012 in Google+ | 0 comments

Google+ continues to grow. It now has 62 million members, and according one analyst it’s growing by 625,000 a day.  Predictions are that it will have over 300 million members by the end of 2012. If you have a business, you really need to consider joining Google+ with a Business Profile. Take 2.5 minutes to watch this and see...

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