Marketing

Marketing Success with Social Media

Marketing Success with Social Media

By on Sep 12, 2012 in Marketing, Social Media | 0 comments

I had the pleasure of chatting with Halit Bozdogan who is an online marketer  for Appliances Online.   When he told me of the extraordinary success of their Facebook Business  page … I asked him to tell the story of their success with using  social media for customer communication. A bit of a confession here … I actually was expecting a gross exaggeration, so I was actually flabbergasted to see the success of their Facebook marketing … after all we’re talking about an online appliance retailer here!  They not only have hundreds of thousands of Facebook fans … but these fans are raving fans who are actively participating on the page.   Check out their Facebook following at  facebook.com/AppliancesOnline I constantly have some clients telling me about how boring their business is and asking why would anyone be interested in their businesses Facebook page.  Now all I have to do is tell everyone to go and take a look at how a company managed to create conversations around washers, dryers and stoves.  If  THEY can do it … with a little thought, so can YOU! I will be trying to convince Halit to do an interview with me, in the hope of prying more details about their Facebook campaign from him!     Social Media. It may sound like a buzz word to many people but it really is an effective form of communication that businesses need to get behind. The influence of social media cannot be underestimated, as the rapid increase in smartphones and tablets gives us near instantaneous access to information and news. The very concept of social media is permanently ingrained into us when you realise: There are almost 6 billion mobile phone users on the planet. That’s almost 90% of the entire world’s population with the potential for mass communication. 1 in every 9 people utilise Facebook in some way. 700 billion minutes every month spent on Facebook worldwide 30 billion pieces of content shared on Facebook each month 190 million messages (tweets) over Twitter daily YouTube has 92 billion page views every month with 2.9 billion hours spent on the site per month As you can see, Social Media in a resource that can really benefit....

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Get More Publicity

By on Jan 29, 2012 in Publicity | 0 comments

If you are looking for ways to get your name into the media, check out Help A Reporter Out  (HARO). Reporters and professional bloggers submit their questions, ask for quotes from experts and look for story sources.  YOU as the topic expert, submit your answers, quotes or information and connect with the reporter. This is a fabulous way for the reporters to get fast answers to their inquiries, and a great way for you to position yourself as an expert. There are over 29,000 reporters registered with HARO  … and they ask over 200 questions a day. Here is a quote that pretty well says it all!   “HARO has helped put us on the map! From responding to journalist’s inquiries, we have gotten articles posted, radio interviews, and an opportunity to drive members to our knowledge network. HARO is a real resource and a door opener for business.” Amy Kopelan The Guru Nation If you want to appear in the media more often, do check it out.  There is a free option as well as several paid options....

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Risky Business

Risky Business

By on Jul 19, 2011 in Entrepreneur's Life, Marketing Strategy | 0 comments

As all entrepreneurs know, just being in business is a risk.  Everyday we make decisions that impact our business, our lives and our lifestyle. The other day I was re-reading a book by Nido Qubein in which he talks about risk management. In order to manage risk  he suggests asking three questions: 1.  What’s the best thing that could happen? 2.  What’s  the worst thing that could happen? 3. What’s the most likely thing to happen? Once you answer the three questions, making your decision is  faster and easier.  What’s the best thing that could happen is probably why you came up with the idea in the first place. This is the “dream.” Now look at the worst thing.  If  you are not able to survive or live with the worst thing, then don’t do it.  Decision made! If you CAN survive or live with the worst thing that could happen,  then your decision should be based on … The most likely thing to happen.  Is it worth the effort, the money, the investment? Does it bring you closer to your goals?  If it is worth it … then go for it. In some cases, the most likely thing isn’t worth the effort … but the best thing IS!   In some cases you will just decide to go for it anyway, because you have nothing to lose! Over the years, I have found that if I use this decision making model, I pretty well always make well thought out and wise decisions. Use this model in your marketing: You’ve undoubtedly seen the 100% guarantee, 30 day money back guarantees.   The guarantees are  there to remove your concern about the  “worst thing happening” … which is that you hate the product and are wasting your money.  The marketers have taken the “worst thing” out of the equation and they are sell you on the “best thing.”  ...

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Should I Send a Press Kit to the Media

By on Nov 3, 2010 in Publicity | 0 comments

I’ve been asked this question in numerous ways: How do I send a press kit to a news paper? Should I send my press kit to the Media? Should I attach my press kit to my media release? Basically, you should never SEND your press kit to any member of the media without having first been asked. You will get labeled as a spammer and your attached documents will never be opened. When someone requests your press kit, ask them what format they want the information in. Most reporters will ask for electronic files sent via email (PDF files, photo files, Word.doc files or even a zip file). A few reporters may actually ask for a “real paper” press kit. If you send them something in the mail, address the envelope directly to the reporter and write “requested information” somewhere on the envelope. If you are sending a book or CD for review, be sure to also include your paper Press Kit so that everything is together in one package. The absolute BEST solution is to have the various components of your Press Kit available on your website. You should have several resolutions of your photo available for download, your information sheets should be available in PDF and .DOC versions and if you really want to get elegant, you can bundle everything up in one ZIP file. Most reporters will prefer coming to your Media page to download whatever they need. If you are asked for your Press Kit be sure to let the reporter know that everything is available on your website, in case they have trouble opening your email...

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Your Press Kit

By on Apr 22, 2010 in Business Tactics, Publicity | 0 comments

Several of my clients have been in the news lately. One of them gets amazing coverage through the local and national news media … and the other is regularly interviewed by magazines, newspaper articles and the news media. HOW you get this kind of coverage is the topic of a different post (to come) … but before you start looking for publicity you should have all your media information in one place, so that when you get asked, you are ready. All the information you collect should go in your “Press Kit” … which is a collection of material you use to “sell” yourself to the media. You may send the whole Press Kit to some members of the media, and only “parts” of your Kit to others. Having everything you need in one place will save you loads of time, money and stress! Having your Press Kit ready and up-to-date at all times will help you get more interviews. Most members of the media are on tight deadlines, when they want something, they want it NOW … not two days from now. Your Press Kit should consist of: 1. A really FABULOUS headshot of yourself. This should be available in several resolutions … from a high resolution version that can be used by the print media, to a lower resolution version that can be used on websites. 2. IF you are promoting a product, you need some great photos of your product … a few different shots, different sizes and a choice of high resolution and web resolutions. 3. You need a well written BIO, this should include information about yourself and your company. These could be combined, or totally separate. i.e. a company profile/bio and your personal profile/bio. You MUST include your personal bio at a minimum. The media is interviewing YOU, not your company! 4. Depending on the media coverage you are looking for, you should include a Question/Answer Sheet. These are most often used on radio interviews. I’ve had radio hosts go down my list of questions and ask every single one of of my questions, in the order I’ve presented them. Q&A Sheets are more appropriate to promoting a book, or a service, or...

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