Business Tactics

Black Hat SEO Tactics Misfire

By on Mar 14, 2012 in Business Tactics, SEO, Twitter | 0 comments

“Search engine spammers rarely prosper. Sooner or later, they get caught. And when they do, it’s almost never pretty.” Read more   One of my clients — Mike Averbach of Averbach Mortgages has been targeted by several competitors using Black Hat SEO Tactics. The reason they are targeting him is because Averbach Mortgages is one of Vancouver’s top mortgage brokerage firms and has many of the top keyword rankings for the Vancouver and surrounding areas. The tactics have misfired, because Averbach consistently monitors his top Google rankings.  A few days ago when he searched his own name, he found that a competitor was using “Mike Averbach” and several other terms as tags in his blog.  The result was that the competitor’s name showed up linked to Mike’s name on page two of the Google rankings. A second competitor has used Mike’s name and company name as keywords that are triggering Google paid ads. The first black hat tactic is actually illegal in most US states and has been the focus of some very high profile legal cases. In Canada, civil law suits are quite different matter and since I’m not a lawyer I will “decline to comment.” Illegal or not, using a competitor’s personal name  or company name in tags or keyword metatags shows a lack of moral fiber.  Attempting to steal a competitor’s hard earned traffic is simply a NO NO. If you have found a competitor trying to steal YOUR traffic … what can you do? 1.  Write a “cease and desist” letter.  Sure you can send an email, but sending a hard copy is a good idea and registering your letter is an even better idea. 2. If you belong to a professional organization, let them know what is happening. They will probably get their ethics committee or board involved.  This may involve an investigation and censure. 3.  If that doesn’t produce results, get your lawyer to write a follow-up letter.  This will probably do the trick by scaring the pants off the offender. 4.  Your final recourse is a law suit.   What has Mike done?  Read Broker alleges espionage on the web.   There are NO good reasons to use Black Hat SEO techniques. ...

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How To Triple Your Newsletter Subscribers

By on Oct 27, 2010 in Business Tactics, Traffic | 0 comments

I have been testing out a new blog (wordpress) plug-in that promised to double or even triple the number of subscribers signing up to one’s newsletter. Ever the skeptic, I didn’t really believe it, but given the 60 day money-back guarantee, I decided to give it a go. Since I already had a pop-up subscribe panel installed, I thought I was doing pretty good. To be honest I thought I’d be asking for my money back. In the past 30 days, the new Subscribers Magnet plug-in has increased the number of my subscribers by a factor of three. Yup, three times the number of subscribers with no increase in the amount of traffic to my Blog. The Subscribers Magnet plug-in has a number of different features. So far, I have only used half of them … a few of them seemed just a bit too aggressive for me, but given the results I just might give them a try. Here is what the Subscribers Magnet plug-in can do: Create a pop-up panel. You can program the timing. For example you might want the pop-up to only show once … or you can program it to pop up every new page, which is sure to drive your visitors crazy! Create a sign-up panel for your side bar. You may already have one of these, but if it is too subtle it is probably not doing the job. Create a panel that slides up from the bottom of the screen. Again, you can program this for varying time frequencies. Create panels that show up in each blog post. Add in an email autoresponder that welcomes first time commenters to your blog Create panel in the comments section of your blog posts. Works with Constant Contact, Aweber, GetResponse and other major email program. There is a really nifty feature that auto-fills the sign up panel fields, with the visitors name and email address. This works ONLY if the visitor has made a comment in one of your posts. In my 30 day test, I kept my original pop-up panel, and used Subscribers Magnet to generate: 1. A bottom slide up panel 2. A sidebar subscribe panel 3. A subscribe panel at...

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Your Press Kit

By on Apr 22, 2010 in Business Tactics, Publicity | 0 comments

Several of my clients have been in the news lately. One of them gets amazing coverage through the local and national news media … and the other is regularly interviewed by magazines, newspaper articles and the news media. HOW you get this kind of coverage is the topic of a different post (to come) … but before you start looking for publicity you should have all your media information in one place, so that when you get asked, you are ready. All the information you collect should go in your “Press Kit” … which is a collection of material you use to “sell” yourself to the media. You may send the whole Press Kit to some members of the media, and only “parts” of your Kit to others. Having everything you need in one place will save you loads of time, money and stress! Having your Press Kit ready and up-to-date at all times will help you get more interviews. Most members of the media are on tight deadlines, when they want something, they want it NOW … not two days from now. Your Press Kit should consist of: 1. A really FABULOUS headshot of yourself. This should be available in several resolutions … from a high resolution version that can be used by the print media, to a lower resolution version that can be used on websites. 2. IF you are promoting a product, you need some great photos of your product … a few different shots, different sizes and a choice of high resolution and web resolutions. 3. You need a well written BIO, this should include information about yourself and your company. These could be combined, or totally separate. i.e. a company profile/bio and your personal profile/bio. You MUST include your personal bio at a minimum. The media is interviewing YOU, not your company! 4. Depending on the media coverage you are looking for, you should include a Question/Answer Sheet. These are most often used on radio interviews. I’ve had radio hosts go down my list of questions and ask every single one of of my questions, in the order I’ve presented them. Q&A Sheets are more appropriate to promoting a book, or a service, or...

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Need MORE Business?

By on Apr 16, 2010 in Business Tactics | 0 comments

Do You Want to Grow Your Business? Reserve your space now. You might be familiar with Ali Brown, but if not, you should know that she grew her business from a used-computer and a one-client-at-a-time system into a multi-million-dollar enterprise within a pretty short span of time. To propel this growth faster, she sought out a mentor who operates at a higher level — Anne McKevitt. Anne is a world-renowned “serial entrepreneur” who built her first business from nothing to $24 million in its FIRST year when she was just 23 years old. Since then, she’s had a truly global impact in business, television, publishing, and now in political and philanthropic circles. She has worked shoulder-to-shoulder alongside 52 heads of state with the Clinton Global Initiative, and advises some of the biggest names in business today. On Wednesday, April 28 at 8pm Eastern time, Ali Brown and Anne McKevitt will present: “Your First Million: Keys to Creating Your Business Cash Windfall” If you want to learn what you need to do to break through, build your business and hit your first million! Reserve your space on this free call now Click on THIS LINK to find out more about the information you will get on the...

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Getting Things Done

By on Apr 5, 2010 in Get It Done | 0 comments

I have been STRUGGLING more and more lately. Trying to get through each day with a feeling of actually having accomplished something … anything. I finally decided I had to get into action and figure out what was going on. On my desk I have a notebook and a timer. The timer is set for 15 min intervals. When the beeper goes off, I write down what I have been doing for the past 15 minutes. It took only two days to see that one of the BIG problems was my email. I have been spending hours and hours going through my emails, several times a day. I get HUNDREDS of emails a day, not including spam. And even though I wasn’t reading most of them, it was still taking gobs and gobs of time to process them into various file folders. Conquering the email problem has become my main mission. Everyday as I get emails, I decide do I really want this newsletter? If I do, I am changing the email address … so that all newsletters automatically go into my newsletter folder. I am deleting a huge number of ezines I never read and am automatically shuttling a few of my “affiliate” and “joint venture” partners into another file folder. So far I have been doing this for five days and it looks like SUCCESS is on the horizon. Today I only got 30 emails when I opened my in-box. My intention is to keep on deleting and/or changing subscriptions until I ONLY get friends or clients in my inbox. What a blessing in time and energy that will be. IF you too are struggling with information overload: 1. Get yourself a notebook and a timer and diligently figure out where you are spending your time. Find YOUR time wasters. 2. Set up two or three different email addresses. Use ONE for your clients and friends. Use #TWO for newsletter subscriptions. Open these only when you have time (this IS a joke!) OR when you have purposefully scheduled time for this. 3. Set up #THREE for other stuff that is relevant to your business. For example, you could use this on your business card and filter all...

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