Entrepreneur’s Life

Traffic Strategies

By on Aug 1, 2013 in Entrepreneur's Life | 0 comments

If you have a website, you need traffic. There are dozens and dozens of ways of getting traffic. Your best strategy is to utilize at least seven different marketing tactics, so that if one stops working the others are still bringing in the business. It’s not just ANY traffic. You need targeted and focused traffic. You need visitors who are interested in the products and services you are selling. Once you get the traffic … is your website CONVERTING? Does your website lead your visitors though a well thought out process? Does your website convert visitors into buyers? We work with you to develop Internet Marketing Strategies that work. Your website, mobile site, social media sites and marketing tactics should all work together with one unified goal – selling more of your products and services each and every month! Focus On Traffic is a full-service Internet Marketing company. Give us a call at 604-899-9403 to discuss your Internet Marketing...

Read More

The One Page Proposal

By on Mar 18, 2013 in Entrepreneur's Life | 0 comments

How to Get Your Business Pitch onto One Persuasive Page I go into a state of angst every time I have to write a proposal. When a friend recommended The One Page Proposal book, I immediately downloaded the Kindle version (I wanted it NOW!). I LOVE it.  The premise is that we are all busy people … often WAY too busy to digest a book-length proposal filled with industry jargon. I am in an industry that is not only filled with jargon (SEO, SEM, SM, IM) but deals with concepts that involve hundreds of steps.   I keep on reworking my proposals to try and make them easy to understand … sometimes it works, other times it doesn’t. For me, the essence of the one-page process was found in Chapter 4: The Road Map–Putting It All Together In this chapter, the author presents the new model of the one page proposal with easy-to-follow instructions. You’ll learn how to spend your time planning your proposal,  identifying what your prospect needs, and making it easy for them to say YES! The book is filled with excerpts and and samples which illustrate each lesson and concept. I am now working on developing a template for my one-page proposal … I already know I will go over one page, but hopefully not over three! I’m curious to know how YOU have solved your proposal writing challenges! ~Melanie      ...

Read More
My First Client KISS

My First Client KISS

By on Apr 12, 2012 in Entrepreneur's Life | 0 comments

I used to do corporate writing and video production work for humongous companies. In the xx (classified) number of years I did production work I was rarely ever thanked.  In fact I did a video that was given a standing ovation from an audience that included the Prime Minister of Canada and never got so much as a verbal thank you from the corporate executives I worked with. When I changed my focus to the Internet I also changed the types of companies I work with.  No more billion-dollar mega-giants. No more Fortune 500’s.  Instead I work with start-ups, solo entrepreneurs and small to medium sized companies. When I switched over, the gratification was instant.  I now get thanked all the time.  I get hugged by my clients.  I get invited into their homes. I go out for dinner and Big Mac cholesterol dumps with them. I have clients that are excited by the first call that comes directly off the Internet.  I have clients that have grown their companies by ten times and more.  Even though I could charge a heck of a lot more than I do, I don’t, because I LOVE working with my clients.  I love seeing their companies grow and I love getting thank yous, big grins and hugs. Last week I got my first client KISS.  It was very public and very, very sweet. I’ll set the scene for you.  I belong to a business mastermind that meets once a month. Over time all the mastermind members have also become clients.  Last week, in the middle of a meeting one of our members got up … came over to me and gave me a big warm kiss … right smack on the top of my forehead. After much laughter, he proceeded to tell us that in the last week he had received several calls for his services directly due to Google searches.  If he made the sales it would result in well over a hundred thousand in start up fees.   WOW. I’d love to take all the credit for what was an amazing turn around, but I’ll tell the truth instead!  Yes, SEO put his website in front of people who counted …...

Read More
Risky Business

Risky Business

By on Jul 19, 2011 in Entrepreneur's Life, Marketing Strategy | 0 comments

As all entrepreneurs know, just being in business is a risk.  Everyday we make decisions that impact our business, our lives and our lifestyle. The other day I was re-reading a book by Nido Qubein in which he talks about risk management. In order to manage risk  he suggests asking three questions: 1.  What’s the best thing that could happen? 2.  What’s  the worst thing that could happen? 3. What’s the most likely thing to happen? Once you answer the three questions, making your decision is  faster and easier.  What’s the best thing that could happen is probably why you came up with the idea in the first place. This is the “dream.” Now look at the worst thing.  If  you are not able to survive or live with the worst thing, then don’t do it.  Decision made! If you CAN survive or live with the worst thing that could happen,  then your decision should be based on … The most likely thing to happen.  Is it worth the effort, the money, the investment? Does it bring you closer to your goals?  If it is worth it … then go for it. In some cases, the most likely thing isn’t worth the effort … but the best thing IS!   In some cases you will just decide to go for it anyway, because you have nothing to lose! Over the years, I have found that if I use this decision making model, I pretty well always make well thought out and wise decisions. Use this model in your marketing: You’ve undoubtedly seen the 100% guarantee, 30 day money back guarantees.   The guarantees are  there to remove your concern about the  “worst thing happening” … which is that you hate the product and are wasting your money.  The marketers have taken the “worst thing” out of the equation and they are sell you on the “best thing.”  ...

Read More