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Traffic Strategies

By on Aug 1, 2013 in Entrepreneur's Life | 0 comments

If you have a website, you need traffic. There are dozens and dozens of ways of getting traffic. Your best strategy is to utilize at least seven different marketing tactics, so that if one stops working the others are still bringing in the business. It’s not just ANY traffic. You need targeted and focused traffic. You need visitors who are interested in the products and services you are selling. Once you get the traffic … is your website CONVERTING? Does your website lead your visitors though a well thought out process? Does your website convert visitors into buyers? We work with you to develop Internet Marketing Strategies that work. Your website, mobile site, social media sites and marketing tactics should all work together with one unified goal – selling more of your products and services each and every month! Focus On Traffic is a full-service Internet Marketing company. Give us a call at 604-899-9403 to discuss your Internet Marketing...

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The One Page Proposal

By on Mar 18, 2013 in Entrepreneur's Life | 0 comments

How to Get Your Business Pitch onto One Persuasive Page I go into a state of angst every time I have to write a proposal. When a friend recommended The One Page Proposal book, I immediately downloaded the Kindle version (I wanted it NOW!). I LOVE it.  The premise is that we are all busy people … often WAY too busy to digest a book-length proposal filled with industry jargon. I am in an industry that is not only filled with jargon (SEO, SEM, SM, IM) but deals with concepts that involve hundreds of steps.   I keep on reworking my proposals to try and make them easy to understand … sometimes it works, other times it doesn’t. For me, the essence of the one-page process was found in Chapter 4: The Road Map–Putting It All Together In this chapter, the author presents the new model of the one page proposal with easy-to-follow instructions. You’ll learn how to spend your time planning your proposal,  identifying what your prospect needs, and making it easy for them to say YES! The book is filled with excerpts and and samples which illustrate each lesson and concept. I am now working on developing a template for my one-page proposal … I already know I will go over one page, but hopefully not over three! I’m curious to know how YOU have solved your proposal writing challenges! ~Melanie      ...

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Marketing Success with Social Media

Marketing Success with Social Media

By on Sep 12, 2012 in Marketing, Social Media | 0 comments

I had the pleasure of chatting with Halit Bozdogan who is an online marketer  for Appliances Online.   When he told me of the extraordinary success of their Facebook Business  page … I asked him to tell the story of their success with using  social media for customer communication. A bit of a confession here … I actually was expecting a gross exaggeration, so I was actually flabbergasted to see the success of their Facebook marketing … after all we’re talking about an online appliance retailer here!  They not only have hundreds of thousands of Facebook fans … but these fans are raving fans who are actively participating on the page.   Check out their Facebook following at  facebook.com/AppliancesOnline I constantly have some clients telling me about how boring their business is and asking why would anyone be interested in their businesses Facebook page.  Now all I have to do is tell everyone to go and take a look at how a company managed to create conversations around washers, dryers and stoves.  If  THEY can do it … with a little thought, so can YOU! I will be trying to convince Halit to do an interview with me, in the hope of prying more details about their Facebook campaign from him!     Social Media. It may sound like a buzz word to many people but it really is an effective form of communication that businesses need to get behind. The influence of social media cannot be underestimated, as the rapid increase in smartphones and tablets gives us near instantaneous access to information and news. The very concept of social media is permanently ingrained into us when you realise: There are almost 6 billion mobile phone users on the planet. That’s almost 90% of the entire world’s population with the potential for mass communication. 1 in every 9 people utilise Facebook in some way. 700 billion minutes every month spent on Facebook worldwide 30 billion pieces of content shared on Facebook each month 190 million messages (tweets) over Twitter daily YouTube has 92 billion page views every month with 2.9 billion hours spent on the site per month As you can see, Social Media in a resource that can really benefit....

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My First Client KISS

My First Client KISS

By on Apr 12, 2012 in Entrepreneur's Life | 0 comments

I used to do corporate writing and video production work for humongous companies. In the xx (classified) number of years I did production work I was rarely ever thanked.  In fact I did a video that was given a standing ovation from an audience that included the Prime Minister of Canada and never got so much as a verbal thank you from the corporate executives I worked with. When I changed my focus to the Internet I also changed the types of companies I work with.  No more billion-dollar mega-giants. No more Fortune 500’s.  Instead I work with start-ups, solo entrepreneurs and small to medium sized companies. When I switched over, the gratification was instant.  I now get thanked all the time.  I get hugged by my clients.  I get invited into their homes. I go out for dinner and Big Mac cholesterol dumps with them. I have clients that are excited by the first call that comes directly off the Internet.  I have clients that have grown their companies by ten times and more.  Even though I could charge a heck of a lot more than I do, I don’t, because I LOVE working with my clients.  I love seeing their companies grow and I love getting thank yous, big grins and hugs. Last week I got my first client KISS.  It was very public and very, very sweet. I’ll set the scene for you.  I belong to a business mastermind that meets once a month. Over time all the mastermind members have also become clients.  Last week, in the middle of a meeting one of our members got up … came over to me and gave me a big warm kiss … right smack on the top of my forehead. After much laughter, he proceeded to tell us that in the last week he had received several calls for his services directly due to Google searches.  If he made the sales it would result in well over a hundred thousand in start up fees.   WOW. I’d love to take all the credit for what was an amazing turn around, but I’ll tell the truth instead!  Yes, SEO put his website in front of people who counted …...

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