I had the pleasure of chatting with Halit Bozdogan who is an online marketer for Appliances Online. When he told me of the extraordinary success of their Facebook Business page ... I asked him to tell the story of their success with using social media for customer communication. A bit of a confession here ... I actually was expecting a gross exaggeration, so I was actually flabbergasted to see the success of their Facebook marketing ... after all we're talking about an online … [Read more...]
"Search engine spammers rarely prosper. Sooner or later, they get caught. And when they do, it's almost never pretty." Read more One of my clients -- Mike Averbach of Averbach Mortgages has been targeted by several competitors using Black Hat SEO Tactics. The reason they are targeting him is because Averbach Mortgages is one of Vancouver's top mortgage brokerage firms and has many of the top keyword rankings for the Vancouver and surrounding areas. The tactics have … [Read more...]
Google+ continues to grow. It now has 62 million members, and according one analyst it's growing by 625,000 a day. Predictions are that it will have over 300 million members by the end of 2012. If you have a business, you really need to consider joining Google+ with a Business Profile. Take 2.5 minutes to watch this and see why! … [Read more...]
Here's a nice short and sweet article on how to write more effective tweets .... the kind that will get read, retweeted and commented on. One simple trick to writing more popular tweets. … [Read more...]
A few weeks ago, Facebook changed the way uses can interact with fan pages. Previously a visitor had to LIKE your page before they could make a comment or post on your fan page wall. Now visitors can share comments and posts without having to LIKE your fan page first. Though we all love to have our number of LIKES increasing, this change gives users more flexibility. I know that on occasion I have found a fan page but have hesitated to LIKE it. Basically, I want to kick around the … [Read more...]
Here are some great tips on how to make your Google+ a great experience. Lou includes tip on: how to add or mention people how to edit how to send private messages how to turn off circle sharing (so other people can't see who is in your circles how to get a more attractive Google+ URL How to format posts … [Read more...]
If you already have ANY kind of google account (gmail, google docs, adwords, adsense, google analytics) you just need to log into your account and look for the Google+ page link. If you don't have any existing google accounts, sign up for your Googe+ account here: https://plus.google.com/ The video below is a great introduction into how many of the Google+ features work. 1. Be sure to fully fill out your profile first 2. Invite your friends to join your circles … [Read more...]
Setting up a Fan Page on Facebook is easy ... but only after you spend hours ripping your hair out to figure out where the add a page panel is! Here's the step-by-step setup process: 1. Log into your Facebook Account (your Profile) 2. Click on HOME 3. On the right hand menu, click on "Ads and Pages." If you can't find it ... try clicking on "More." If you still can't find it, go to the very bottom of your page and click on "Advertising" 4. Now depending on how you got there, … [Read more...]