Marketing Success with Social Media

I had the pleasure of chatting with Halit Bozdogan who is an online marketer  for Appliances Online.   When he told me of the extraordinary success of their Facebook Business  page … I asked him to tell the story of their success with using  social media for customer communication. A bit of a confession here … [...]

New Marketing Trifecta

If you are not utilizing all three tools in the Trifecta, you may be out of business before you even get started!   by Flowtown. Browse more data visualizations.    

Black Hat SEO Tactics Misfire

“Search engine spammers rarely prosper. Sooner or later, they get caught. And when they do, it’s almost never pretty.” Read more   One of my clients — Mike Averbach of Averbach Mortgages has been targeted by several competitors using Black Hat SEO Tactics. The reason they are targeting him is because Averbach Mortgages is one [...]

How To Find and Follow Someone on Twitter

Got this question from a client today. Since it is a common question from new twitter users, I thought I’d share. “How do I find and follow someone on twitter?” 1. Go to your twitter account: 2. Log in: user: your-twitter-name Pass: your-twitter-password IF you know the name of the twitter account: 1. Visit [...]

Why You Should Join Google+

Google+ continues to grow. It now has 62 million members, and according one analyst it’s growing by 625,000 a day.  Predictions are that it will have over 300 million members by the end of 2012. If you have a business, you really need to consider joining Google+ with a Business Profile. Take 2.5 minutes to [...]

Writing Better Tweets

Here’s a nice short and sweet article on how to write more effective tweets …. the kind that will get read, retweeted and commented on. One simple trick to writing more popular tweets.  

Facebook Fan Page Wall

A few weeks ago, Facebook changed the way uses can interact with fan pages. Previously a visitor had to LIKE your page before they could make a comment or post on your fan page wall.  Now visitors can share comments and posts without having to LIKE your fan page first. Though we all love to [...]

Tips and Tricks for Google+

Here are some great tips on how to make your Google+ a great experience. Lou includes tip on: how to add or mention people how to edit how to send private messages how to turn off circle sharing (so other people can’t see who is in your circles how to get a more attractive Google+ [...]

Getting Started With Google+

If you already have ANY kind of google account (gmail, google docs, adwords, adsense, google analytics) you just need to log into your account and look for the Google+ page link. If you don’t have any existing google accounts, sign up for your Googe+ account here: The video below is a great introduction into [...]

Setting Up A Fan Page

Setting up a Fan Page on Facebook is easy … but only after you spend hours ripping your hair out to figure out where the add a page panel is! Here’s the step-by-step setup process: 1. Log into your Facebook Account (your Profile) 2. Click on HOME 3. On the right hand menu, click on [...]