Marketing

Marketing Success with Social Media

Marketing Success with Social Media

By on Sep 12, 2012 in Marketing, Social Media | 0 comments

I had the pleasure of chatting with Halit Bozdogan who is an online marketer  for Appliances Online.   When he told me of the extraordinary success of their Facebook Business  page … I asked him to tell the story of their success with using  social media for customer communication. A bit of a confession here … I actually was expecting a gross...

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Get More Publicity

By on Jan 29, 2012 in Publicity | 0 comments

If you are looking for ways to get your name into the media, check out Help A Reporter Out  (HARO). Reporters and professional bloggers submit their questions, ask for quotes from experts and look for story sources.  YOU as the topic expert, submit your answers, quotes or information and connect with the reporter. This is a fabulous way for the reporters to get fast...

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Risky Business

Risky Business

By on Jul 19, 2011 in Entrepreneur's Life, Marketing Strategy | 0 comments

As all entrepreneurs know, just being in business is a risk.  Everyday we make decisions that impact our business, our lives and our lifestyle. The other day I was re-reading a book by Nido Qubein in which he talks about risk management. In order to manage risk  he suggests asking three questions: 1.  What’s the best thing that could happen? 2.  What’s ...

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Should I Send a Press Kit to the Media

By on Nov 3, 2010 in Publicity | 0 comments

I’ve been asked this question in numerous ways: How do I send a press kit to a news paper? Should I send my press kit to the Media? Should I attach my press kit to my media release? Basically, you should never SEND your press kit to any member of the media without having first been asked. You will get labeled as a spammer and your attached documents will never...

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Your Press Kit

By on Apr 22, 2010 in Business Tactics, Publicity | 0 comments

Several of my clients have been in the news lately. One of them gets amazing coverage through the local and national news media … and the other is regularly interviewed by magazines, newspaper articles and the news media. HOW you get this kind of coverage is the topic of a different post (to come) … but before you start looking for publicity you should...

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