Marketing Success with Social Media

I had the pleasure of chatting with Halit Bozdogan who is an online marketer  for Appliances Online.   When he told me of the extraordinary success of their Facebook Business  page … I asked him to tell the story of their success with using  social media for customer communication. A bit of a confession here … [...]

New Marketing Trifecta

If you are not utilizing all three tools in the Trifecta, you may be out of business before you even get started!   by Flowtown. Browse more data visualizations.    

Get More Publicity

If you are looking for ways to get your name into the media, check out Help A Reporter Out  (HARO). Reporters and professional bloggers submit their questions, ask for quotes from experts and look for story sources.  YOU as the topic expert, submit your answers, quotes or information and connect with the reporter. This is [...]

Risky Business

As all entrepreneurs know, just being in business is a risk.  Everyday we make decisions that impact our business, our lives and our lifestyle. The other day I was re-reading a book by Nido Qubein in which he talks about risk management. In order to manage risk  he suggests asking three questions: 1.  What’s the [...]

Should I Send a Press Kit to the Media

I’ve been asked this question in numerous ways: How do I send a press kit to a news paper? Should I send my press kit to the Media? Should I attach my press kit to my media release? Basically, you should never SEND your press kit to any member of the media without having first [...]

Your Press Kit

Several of my clients have been in the news lately. One of them gets amazing coverage through the local and national news media … and the other is regularly interviewed by magazines, newspaper articles and the news media. HOW you get this kind of coverage is the topic of a different post (to come) … [...]