The One Page Proposal
How to Get Your Business Pitch onto One Persuasive Page
I go into a state of angst every time I have to write a proposal. When a friend recommended The One Page Proposal book, I immediately downloaded the Kindle version (I wanted it NOW!).
I LOVE it. The premise is that we are all busy people … often WAY too busy to digest a book-length proposal filled with industry jargon.
I am in an industry that is not only filled with jargon (SEO, SEM, SM, IM) but deals with concepts that involve hundreds of steps. I keep on reworking my proposals to try and make them easy to understand … sometimes it works, other times it doesn’t.
For me, the essence of the one-page process was found in Chapter 4: The Road Map–Putting It All Together
In this chapter, the author presents the new model of the one page proposal with easy-to-follow instructions. You’ll learn how to spend your time planning your proposal, identifying what your prospect needs, and making it easy for them to say YES!
The book is filled with excerpts and and samples which illustrate each lesson and concept.
I am now working on developing a template for my one-page proposal … I already know I will go over one page, but hopefully not over three!
I’m curious to know how YOU have solved your proposal writing challenges!