Entrepreneur’s Life

Traffic Strategies

By on Aug 1, 2013 in Entrepreneur's Life | 0 comments

If you have a website, you need traffic. There are dozens and dozens of ways of getting traffic. Your best strategy is to utilize at least seven different marketing tactics, so that if one stops working the others are still bringing in the business. It’s not just ANY traffic. You need targeted and focused traffic. You need visitors who are interested in the...

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The One Page Proposal

By on Mar 18, 2013 in Entrepreneur's Life | 0 comments

How to Get Your Business Pitch onto One Persuasive Page I go into a state of angst every time I have to write a proposal. When a friend recommended The One Page Proposal book, I immediately downloaded the Kindle version (I wanted it NOW!). I LOVE it.  The premise is that we are all busy people … often WAY too busy to digest a book-length proposal filled with...

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My First Client KISS

My First Client KISS

By on Apr 12, 2012 in Entrepreneur's Life | 0 comments

I used to do corporate writing and video production work for humongous companies. In the xx (classified) number of years I did production work I was rarely ever thanked.  In fact I did a video that was given a standing ovation from an audience that included the Prime Minister of Canada and never got so much as a verbal thank you from the corporate executives I...

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Risky Business

Risky Business

By on Jul 19, 2011 in Entrepreneur's Life, Marketing Strategy | 0 comments

As all entrepreneurs know, just being in business is a risk.  Everyday we make decisions that impact our business, our lives and our lifestyle. The other day I was re-reading a book by Nido Qubein in which he talks about risk management. In order to manage risk  he suggests asking three questions: 1.  What’s the best thing that could happen? 2.  What’s ...

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