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The One Page Proposal

March 18, 2013 By Leave a Comment
The One Page Proposal

How to Get Your Business Pitch onto One Persuasive Page I go into a state of angst every time I have to write a proposal. When a friend recommended The One Page Proposal book, I immediately downloaded the Kindle version (I wanted it NOW!). I LOVE it.  The premise is that we are all busy people ... often WAY too busy to digest a book-length proposal filled with industry jargon. I am in an industry that is not only filled with jargon (SEO, SEM, SM, IM) but deals with concepts that involve … [Read more...]

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My First Client KISS

April 12, 2012 By Leave a Comment
Kissed

I used to do corporate writing and video production work for humongous companies. In the xx (classified) number of years I did production work I was rarely ever thanked.  In fact I did a video that was given a standing ovation from an audience that included the Prime Minister of Canada and never got so much as a verbal thank you from the corporate executives I worked with. When I changed my focus to the Internet I also changed the types of companies I work with.  No more billion-dollar … [Read more...]

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Risky Business

July 19, 2011 By Leave a Comment
risk-taking

As all entrepreneurs know, just being in business is a risk.  Everyday we make decisions that impact our business, our lives and our lifestyle. The other day I was re-reading a book by Nido Qubein in which he talks about risk management. In order to manage risk  he suggests asking three questions: 1.  What's the best thing that could happen? 2.  What's  the worst thing that could happen? 3. What's the most likely thing to happen? Once you answer the three questions, … [Read more...]

Filed Under: Entrepreneur's Life, Marketing Strategy