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The One Page Proposal

March 18, 2013 By Leave a Comment
The One Page Proposal

How to Get Your Business Pitch onto One Persuasive Page I go into a state of angst every time I have to write a proposal. When a friend recommended The One Page Proposal book, I immediately downloaded the Kindle version (I wanted it NOW!). I LOVE it.  The premise is that we are all busy people ... often WAY too busy to digest a book-length proposal filled with industry jargon. I am in an industry that is not only filled with jargon (SEO, SEM, SM, IM) but deals with concepts that involve … [Read more...]

Filed Under: Entrepreneur's Life Tagged With: , ,

Marketing Success with Social Media

September 12, 2012 By Leave a Comment
Marketing With Social Media

I had the pleasure of chatting with Halit Bozdogan who is an online marketer  for Appliances Online.   When he told me of the extraordinary success of their Facebook Business  page ... I asked him to tell the story of their success with using  social media for customer communication. A bit of a confession here ... I actually was expecting a gross exaggeration, so I was actually flabbergasted to see the success of their Facebook marketing ... after all we're talking about an online … [Read more...]

Filed Under: Marketing, Social Media Tagged With: , , , ,

My First Client KISS

April 12, 2012 By Leave a Comment
Kissed

I used to do corporate writing and video production work for humongous companies. In the xx (classified) number of years I did production work I was rarely ever thanked.  In fact I did a video that was given a standing ovation from an audience that included the Prime Minister of Canada and never got so much as a verbal thank you from the corporate executives I worked with. When I changed my focus to the Internet I also changed the types of companies I work with.  No more billion-dollar … [Read more...]

Filed Under: Entrepreneur's Life Tagged With: , , , , ,

New Marketing Trifecta

March 27, 2012 By Leave a Comment

If you are not utilizing all three tools in the Trifecta, you may be out of business before you even get started!   by Flowtown. Browse more data visualizations.     … [Read more...]

Filed Under: Marketing, Social Media

Black Hat SEO Tactics Misfire

March 14, 2012 By Leave a Comment
hat

"Search engine spammers rarely prosper. Sooner or later, they get caught. And when they do, it's almost never pretty." Read more   One of my clients -- Mike Averbach of Averbach Mortgages has been targeted by several competitors using Black Hat SEO Tactics. The reason they are targeting him is because Averbach Mortgages is one of Vancouver's top mortgage brokerage firms and has many of the top keyword rankings for the Vancouver and surrounding areas. The tactics have … [Read more...]

Filed Under: Business Tactics, SEO, Twitter

Turn Your Keywords Into Affiliate Links

February 24, 2012 By Leave a Comment
Ninja Affiliate

This article is for bloggers who want to automatically turn all their keywords into affiliate links, but don't know how. Time is a big concern for me, so I am always looking for (and testing) solutions to save me not only time, but also cut the effort, energy and frustration. One of the programs I constantly use is  called Maxblogpress Ninja Affiliate   and I can't imagine life without it anymore! Let me share with you a few KEY features about this 100% plug-n-play … [Read more...]

Filed Under: Blog Magic, Gizzmos, Plug-ins

How To Find and Follow Someone on Twitter

February 15, 2012 By Leave a Comment

Got this question from a client today. Since it is a common question from new twitter users, I thought I'd share. "How do I find and follow someone on twitter?" 1. Go to your twitter account: http://twitter.com/your-twitter-name 2. Log in: user: your-twitter-name Pass: your-twitter-password IF you know the name of the twitter account: 1. Visit the page of the account (person) you want to follow: http://twitter.com/xxxxxxx xxxxxxx is the account (persons) name. 2. At the top of the … [Read more...]

Filed Under: Social Media

Why You Should Join Google+

February 12, 2012 By Leave a Comment
Google+

Google+ continues to grow. It now has 62 million members, and according one analyst it's growing by 625,000 a day.  Predictions are that it will have over 300 million members by the end of 2012. If you have a business, you really need to consider joining Google+ with a Business Profile. Take 2.5 minutes to watch this and see why! … [Read more...]

Filed Under: Google+

Get More Publicity

January 29, 2012 By Leave a Comment
haro

If you are looking for ways to get your name into the media, check out Help A Reporter Out  (HARO). Reporters and professional bloggers submit their questions, ask for quotes from experts and look for story sources.  YOU as the topic expert, submit your answers, quotes or information and connect with the reporter. This is a fabulous way for the reporters to get fast answers to their inquiries, and a great way for you to position yourself as an expert. There are over 29,000 reporters … [Read more...]

Filed Under: Publicity

Writing Better Tweets

January 5, 2012 By 1 Comment
Writing better tweets

Here's a nice short and sweet article on how to write more effective tweets .... the kind that will get read, retweeted and commented on. One simple trick to writing more popular tweets.   … [Read more...]

Filed Under: Social Media, Twitter
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