Marketing

If you are looking for ways to get your name into the media, check out Help A Reporter Out  (HARO). Reporters and professional bloggers submit their questions, ask for quotes from experts and look for story sources.  YOU as the topic expert, submit your answers, quotes or information and connect with the reporter. This is a fabulous way for the reporters to get fast answers to their inquiries, and a great way for you to position yourself as an expert. There are over 29,000 reporters … [Read more...]

I've been asked this question in numerous ways: How do I send a press kit to a news paper? Should I send my press kit to the Media? Should I attach my press kit to my media release? Basically, you should never SEND your press kit to any member of the media without having first been asked. You will get labeled as a spammer and your attached documents will never be opened. When someone requests your press kit, ask them what format they want the information in. Most reporters will … [Read more...]